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DFW Metroplex
   
 

The Metroplex!

Why it matters as your home market
.


Buy Local
is the new economic trend. Despite the Internet, and government and economists obsession with "globalization", the fact remains that most Consumers and Merchants prefer to use local sources for the products and services the buy most often. Indeed, the economists have coined the buzzword "localism" to describe this growing economic trend.

Consumers and Businesses alike find added value in keeping sales, tax dollars and jobs in their community. Sure the Internet is a valuable resource, but; increased shipping and handling costs, delays, and the trend by many states towards "taxing" Internet sales have virtually eliminated the cost benefits of buying many products on-line. The same holds true for 1-8XX carrier services. Consumers dialing 1-8XX numbers never know if their calling your Business location In Texas, or a call center in Bangalore. With no "local" connection to Texas Consumers or communities, all 1-8XX numbers look the same. Why should Metroplex Consumers choose your 1-8XX number over that of a competitor?

Buy Local, Texans working with Texans, is one reason why the Texas Economy has survived and thrived during the recent economic downturn.

Pragmatically, your 1-8XX toll free numbers cost you every time they are used, whether or not a sale is made, or a service problem resolved. Local Customers (those located throughout North Texas) are probably costing you more than they should by utilizing a national 1-8XX carrier based telephone number to reach your North Texas location. If your company maintains multiple 1-8XX toll free numbers, these costs throughout the enterprise are exponentially greater! Even if your Business or Organization utilizes national 1-8XX toll free numbers to reach Consumers and Markets outside Texas, you will save money, and expand your local market by implementing Metroline Services toll free Metro telephone numbers.

Buy Local is a convenient, effective, time proven marketing strategy that appeals to Consumers and Businesses, and a Toll Free Metro Telephone number helps your business or organization capitalize on this strategy. Toll Free Metro Telephone Service allows your Business or Organization to establish a "local" business presence with consumers in the communities most likely to purchase your products and services. A Metroline Services Toll Free Metro telephone number expands your customer base to all of North Texas, and signals Consumers that your Business or Organization serves their community.

Merchants, Businesses, Organizations often overlook the true costs of 1-8XX carrier based solutions. Pragmatically, your 1-8XX toll free number costs your Business or Organization every time its used, whether or not a sale is made, or a service problem resolved. Local area consumers calling your 1-8XX numbers are probably costing you more than they should by utilizing a "per minute" national carrier based number to reach your location. If your company maintains multiple 1-8XX numbers within the DFW Metroplex, and your target market IS the Metroplex, your cost of doing business throughout your enterprise is exponentially greater!

DFW Metroplex Market facts:

The 2011 official estimate U.S. Census has the Dallas-Fort Worth Metroplex at 6,526,548 making it the largest metropolitan area in the South.

During the 12-month period from July 2008 to July 2009, the Dallas-Fort Worth-Arlington metropolitan area gained 146,530 new residents, more than any other metropolitan area in the United States.

The area's population has grown by about one million since the last census was administered in 2000.

The Dallas-Fort Worth-Arlington MSA is, by
population, the largest metropolitan area in Texas, the largest in the South, the fourth-largest in the United States, and the tenth-largest in the Americas.

The metroplex encompasses 9,286 square miles (24,100 km2) of total area: 8,991 sq mi (23,290 km2) is land, while 295 sq mi (760 km2) is water, making it larger in area than the U.S. states of Rhode Island and Connecticut combined.

It is also the sixth largest gross metropolitan product (GMP) in the United States,[8] and approximately
tenth largest by GMP in the world.

The Dallas-Fort Worth Metroplex has one of the largest concentrations of corporate headquarters for publicly traded companies in the United States. The city of Dallas has 12 Fortune 500 companies, and the DFW region as a whole has 20.

In 2007-08, Comerica Bank and AT&T located their headquarters in Dallas. Irving is home to four Fortune 500 companies of its own, including ExxonMobil, the most profitable company in the world and the second largest by revenue for 2008, Kimberly-Clark, Fluor (engineering), and Commercial Metals.[97] Additional companies headquartered in the Metroplex include Southwest Airlines, American Airlines, RadioShack, Neiman Marcus, 7-Eleven, Brinker International, AMS Pictures, id Software, ENSCO Offshore Drilling, Mary Kay Cosmetics, Chuck E. Cheese's, Zales and Fossil.

Corporate headquarters in the northern suburb of Plano include HP Enterprise Services, Frito Lay, Dr Pepper Snapple Group, and JCPenney.

According to the North Texas Commission (NTC), the term "Metroplex" originated from an ad agency's combination of the terms "metropolitan" and "complex". The NTC adopted  the term "Dallas/Fort Worth Metroplex" in 1972 as a replacement for the previously-ubiquitous "North Texas", which studies had shown lacked identifiability outside the state.